The Weather Channel May Be Sold
Posted by Gianmarc on 9/15/2014, 9:15 am
According to TVNewser . . .


Two of the Weather Channel's three owners may be looking to sell. Blackstone Group and Bain Capital acquired the company, along with NBCUniversal, in 2008. Weather Channel hasn't begun a formal process or hired a bank, according to the people, who asked not to be named because the discussions were private. The private-equity firms are interested in exploring the idea of selling all or part of the company, according to two people familiar with the matter. They also may decide to hold their ownership stakes rather than sell, the people said. Weather Channel Cos. includes the Weather Channel TV network, digital properties including Weather.com, Weather Underground and Intellicast.com, and Weather Services International, or WSI, a weather forecasting service. A spokesperson for TWC said they are not aware of any negotiations that could lead to a sale. The channel was last sold in 2008 for about $3.5 billion and is believed to still be worth about the same amount. In 2013, TWC averaged about 213,000 viewers a day, which is down slightly from more than 260,000 in 2011. It sells ads not just on the size of the audience but also the quality. The channel regularly sees a spike in viewership when bad weather hits.
212
In this thread:
The Weather Channel May Be Sold - Gianmarc, 9/15/2014, 9:15 am
< Return to the front page of the: message board | monthly archive this page is in
Post A Reply
This thread has been archived and can no longer receive replies.